Your profile picture should be large

A tremendous way to connect to audiences is through facebook pages. According to facebook statistics, an average user is connected to over 60 pages (some months back). This implies that besides the rest of the friend activity that goes-on in Facebook, Facebook-page is among the top 60 that are competing favourably to catch your fan抯 attention.

To achieve efficient social media marketing program, the following are the techniques you can employ to transform Facebook page to a powerful and engaging location for your Facebook fans:

Be distinctive
The worst thing you can do is to create a bland Facebook page. You need to painstakingly work out on how you can create a unique page. Don抰 forget that your page is among the top 60 activities that an average user pays more attention to. Creating an exceptional page is of utmost importance.

The major aspect of being unique in Facebook is the design; investing time to come forth with the best design for your Facebook page is a worthy effort.
Ensure that you give away something as fast as you can
One of the best and fastest ways to grow your Facebook presence is to give away something to your followers. This way, you can reach other prospective fans that may be interested in your Facebook page.
Avoid using generic landing page
There are useful features on Facebook that can allow you to customize that specific page where various users are to land on. Those who are visiting your page for the first time can view different page from the one viewed by your page fans. It is sensible to allow prospective users view a page specifically designed for them; such page could bear some hints about your company or website, and would provide valuable reasons for joining.
Your profile picture should be large
Facebook visitors are interested in seeing pictures; of course, Facebook is by far the biggest photo sharing site available on the Web. Therefore, ensure that the photo used on your profile to represent your company or brand is a large one. It helps to improve your branding and build integrity on your profile.
Remember to say thank you to people for becoming your fans
Saying thank you to those who become your Facebook fans can go a long way to appease them and they can get motivated to invite others to join your fan page. Also, you can give away things to them such as an e-book or coupon.
Contests
If you want to make your fan more engaging, one of the best ways to achieve this is via contests. Also, contests are a form of incentives to entice potential fans just like giveaways, and they are very effective marketing tools if used properly.
Integrate other social networks
Facebook enables you to employ its applications to bring your previous accounts from several other social networking sites. Aided by certain nifty applications, it is possible to pull in Twitter, LinkedIn and others as fast as possible.

It takes a lot of effort to grow a Facebook fan page but your effort will be substantially rewarded on the long run.